Wine Down Wednesday was a recurring radio station contest designed to connect with listeners and encourage participation through the station’s brand new mobile app.
I managed the contest from week to week, creating and posting promotional graphics, selecting winners from app entries, and contacting each winner by email and phone.
After the contest had gone roughly six months without attracting new entries, I refreshed the social media graphics and began incorporating questions and more interactive content to encourage conversation. The updated approach helped renew audience engagement and brought new participants into the contest.
Social Media Graphics
Winner Graphic
Email Graphic
Website Contest Rules Graphic
