Tag: Audience Engagement
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Campaign Vision: Wine Down Wednesday Giveaway
Wine Down Wednesday was a recurring radio station contest that gave me an opportunity to improve social media contest engagement after participation had become stagnant. I managed the contest each week by creating and posting promotional graphics, selecting winners from website entries, and contacting winners by email and phone. After roughly six months without new…
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Advertise With Us: Radio Advertising Campaign
The Advertise With Us Campaign was created to turn some of the station’s own marketing expertise back toward the business itself. While the company spent every day helping clients promote their businesses, its own advertising could easily take a back seat.