Project Overview
The Letters to Santa campaign was an annual holiday promotion created for KNNG FM to engage local families while driving website traffic and on-air interaction. Children were invited to submit letters to Santa through a custom landing page, with selected letters read during radio broadcasts. Every child who entered was automatically entered for a chance to win either the World’s Largest Stocking or a savings account, creating excitement throughout the holiday season.
The campaign was designed to create a seamless experience from print to digital to radio while keeping the entry process simple and family-friendly.
My Role
I managed the creative development and digital marketing for the campaign, including:
- Campaign planning
- Graphic design
- Landing page design
- Social media marketing
- Email design
- Print advertising
- QR code integration
- User experience (UX)
- Contest promotion
- Privacy considerations for children’s information
Project Goals
- Increase participation in the annual holiday giveaway
- Drive traffic to the station website
- Encourage community engagement
- Connect print, digital, and on-air promotions
- Make entering quick and easy from any device
- Create a memorable holiday experience for local families
- Drive listeners to the radio
Deliverables
- Custom campaign branding and artwork
- Holiday landing page
- Social media graphics
- Social media promotional posts
- Personalized return email from Santa
- A-frame banner for sponsor locations
- QR code integration
- Contest entry form with parental privacy option
Design Highlights
One of the most enjoyable parts of this campaign was creating an original illustration featuring Santa inside the radio station reading children’s letters. The artwork tied the online experience directly to the on-air promotion and gave the campaign its own recognizable identity.
The A-frame banner featured a large QR code that enabled parents to quickly scan and submit a letter at sponsor locations, eliminating the need to type a website address.
Because the campaign involved children, I also included a privacy option on the submission form, allowing parents to choose whether their child’s name could be read during the radio broadcast.
Skills Demonstrated
- Graphic Design
- Digital Marketing
- Campaign Development
- Branding
- Website Design
- Landing Page Design
- User Experience (UX)
- Email Marketing
- Social Media Strategy
- Print Design
- QR Code Marketing
- Contest Management
- Privacy-Focused Form Design
Gallery
Include screenshots or photos of:
- Campaign graphic featuring Santa at the radio station
- Landing page
- Social media posts
- Return email from Santa
- A-frame poster
- Contest entry form
Graphic
Landing Page
Email from Santa
Social Media
A-Frame Poster
with QR Code
Graphic
Results
This campaign successfully combined print advertising, digital marketing, social media, email marketing, and live radio broadcasting into one cohesive holiday promotion. By making participation simple through QR codes and a mobile-friendly landing page, families could easily enter from anywhere. The addition of parental privacy controls helped ensure the contest remained family-friendly while encouraging broad community participation.
What I Learned
This project reinforced the importance of designing campaigns that are both engaging and easy to use. Small details—like QR codes that simplify participation and privacy options that build trust—can significantly improve the overall user experience. It also demonstrated how consistent branding across multiple platforms creates a stronger, more memorable campaign.
