Primed for Thanksgiving was a radio giveaway that needed a fun, recognizable visual identity. I created a graphic that combined the traditional Thanksgiving turkey with radio-inspired elements, giving the promotion its own personality while making the purpose easy to recognize at a glance.
One Design, Multiple Brands
Because the giveaway ran across multiple radio stations, each graphic needed to be individualized with the appropriate station branding while maintaining the same overall look.
The design was also adapted for different uses, including social media graphics and printed gift certificates. This allowed the same creative concept to remain consistent whether listeners saw it online or winners received it with their prize.
Below are examples of the graphics created for Primed for Thanksgiving.
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